Are you currently thinking about installing a video screen in your shop and would like to know what content you should play on it? After all, you want to promote your business with it. Or are you still considering different ways to encourage your customers to buy more in your store? In both cases, it […]
Media at the point of sale: The optimal video content to engage your customers
Sales experts have long been of the opinion that a TV screen set up in a store can boost business. But what should you play on the device? What is better suited to increase sales: Your own programme or an external channel? Do you need to be able to produce films yourself? Is there anyone […]
Instore music as background music: How to find the ideal volume
The Hollister example became world-famous: The fashion label wanted to appear young and hip and therefore played particularly loud music in its stores. The strategy was successful with the young target group, but most other customers felt disturbed by the enormous noise level. So, disco volume when shopping is too much. But what is the […]
Insider tip scent marketing: How to influence the length of time your customers spend in the store
Even if it is still cool outside from time to time, something has changed. You start the day cheerfully and full of purpose. In the early hours of the morning, the sun’s rays tickle your face, while blossoming fields and the smell of fresh fruit fill the air around you. In the evening the sky […]
Increase in-store dwell time: 5 clever strategies to enhance the shopping experience
Do you plan to open a shop or to rearrange or redesign your store? Maybe you just want to add that certain something so that customers stay longer – and ultimately buy more? If that is what you want, all you have to do is make the right changes. For many years, market studies have […]
How to boost your sales with sound branding
A sound logo is a short audio sequence which is associated exclusively with that one brand. Just like the graphic brand logo, a sound logo can be part of your brand profile. This offers a decisive advantage: your brand is also recognizable through the ears of your customers! In just a few seconds, a sound […]
