Just like nature, you can use this psychological effect in a targeted way, for example, to "lure" customers into your store, to keep them there for a longer time, to make them remember you or to generally influence their well-being.
Do you plan to open a shop or to rearrange or redesign your store? Maybe you just want to add that certain something so that customers stay longer - and ultimately buy more? If that is what you want, all you have to do is make the right changes.
Are you currently thinking about installing a video screen in your shop and would like to know what content you should play on it? After all, you want to promote your business with it. Or are you still considering different ways to encourage your customers to buy more in your store?
Questions upon questions about Point of Sale TV (short: POS TV), which all come down to one central consideration: Where should the content that you show on your screen come from? We present the most common possibilities and their respective pros and cons.